FAQ
Frequently Asked Questions
Pricing
What are your rates?
Architectural photography engagements are structured around three components: 1. strategic alignment and on-site creative direction, 2. post-production refinement, and 3. usage licensing.
Investment varies based on project complexity, access, and deliverables. An Architectural Photography Engagement and Investment Guide is available upon request.
Do you offer discounts?
Each engagement reflects the full scope of planning, production, and refinement required to create long-term marketing assets. In certain cases, scope can be adjusted, such as capturing multiple nearby locations in a single day, while preserving the strategic integrity of the engagement.
Cost Sharing
What is cost-sharing?
Architectural projects often involve multiple stakeholders who benefit from high-quality photography. Licensing can be structured for participating parties, and the total investment allocated accordingly. This maintains clear usage rights while reducing individual cost exposure.
Who is in creative control when multiple parties are cost-sharing?
The organization that initiates the engagement typically serves as the creative lead. During strategic alignment prior to production, scope and image priorities are clarified to ensure all participants understand the intended direction. Additional participants coordinate through the creative lead to maintain clarity and efficiency. Final scope and deliverables are confirmed before the shoot.
When do I need to get involved in a project to benefit from cost-sharing?
Cost-sharing must be coordinated prior to the shoot. Once a project is captured, licensing adjustments are handled independently.
What if I only need a few of the images from a shoot?
Cost-sharing structures apply to full engagement participation. Individual image licensing from completed projects is available upon request.
I missed out on cost-sharing a project, can I get a few images from a completed project?
If cost-sharing was not coordinated prior to the shoot, individual image licensing from completed projects is available. Contact us and we will provide access to a gallery for selection.
Licensing & Usage
Who owns the rights to images and footage after a shoot?
All images remain the intellectual property of 517 Visuals and are licensed for defined usage. Our agreements are structured to support typical AEC marketing needs while maintaining clear copyright ownership.
What usage is included in your standard license agreement?
Standard licensing includes website, social media, proposals, awards submissions, trade publications, and display environments. Extended usage, such as paid advertising, can be structured as needed.
Is there anything not included in the standard agreement that I might want?
Our standard agreement covers the majority of typical AEC marketing use. If additional usage is required, it can be structured as part of your licensing agreement. For example, paid advertising placements such as billboards or digital campaigns require an extended advertising license.
Can I share the images with others, like my client or subcontractors to use?
Third-party usage is NOT included in standard licensing. Additional licenses can be structured for clients, consultants, or other stakeholders.
Can I purchase a license for my client or another 3rd party to use?
Yes. Licensing can be extended to third parties through a separate agreement.
Can I post the images on social media?
Yes. Social media usage is included in the standard license. Professional credit @517visuals is requested.
What if I want to own the intellectual rights to the images?
Full copyright transfer may be available depending on project scope and usage needs. This is structured on a case-by-case basis.
Other Questions
Where are you located?
We are based in Lansing, Michigan and regularly work throughout the Midwest.
Do you travel?
Yes. Travel can be coordinated as part of the engagement.
What gear do you use?
An overview of our equipment and production approach is available in the Resources section.
How do you deliver images?
Final images are delivered via secure download link. Files remain accessible for several months before being archived for at least one year. Clients are encouraged to maintain their own backups.
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